Inspiration for 2011
Posted in brand essence, company culture, meaningful connections, organizational branding No Comments
Have you ever heard the saying, “Being first feels an awful lot like being wrong?” Sometimes, a new way of thinking can seem naïve or just plain crazy. In this Harvard Business Review article, Umair Haque urges the businesses of the future to become Meaning Organizations– those that focus their energies (and outputs) on “delivering benefits that matter in human terms.”
Here’s what we think:
- Every organization should strive to deliver a higher purpose end-result – one where value is not driven by profit, but about personal, everyday fulfillment.
- If you are inspired by your work and what it … read more



