Social media is an incredible sales and marketing tool, but do you know how to harness it for your business? In this American Express OpenForum article, Paul Nolan shares tactics for maximizing the impact of your employees through these empowering social media outlets.

http://bit.ly/eTHnzp

Making it work for us:

• We all need to find ways to inspire and motivate the top performers in our workplace. Doing so will allow them to use their great minds to further the company’s inspired purpose and embody the corporate values.
• Highly engaged employees stay for what they can give. Disengaged employees stay for what they … read more
  

Hello!

Happy February! I recently heard that “love” is the least used word in business. In this month of love, we, at Belmont, would like to change that. If you’ve worked with us, you know we use the term widely about our customers, our team and our work. We hope you have seen this shine through, and would consider supporting our application for the “Love a Local Business” grant!

This is a great opportunity for you to share the love, and for us to compete for a $35,000 grand prize … read more

Many of us here at Belmont are big Idol fans. Mornings after the show, you’ll hear renditions of “Pants on the Ground” and opinions about the best and worst contestants and the antics of the judges. But this year, we have all been buzzing about the loss of one staple of the show and the impending loss of, arguably, the star of the show.

So, being the branders that we are, we have begun the discussion about what the loss of these two human elements of the corporate brand … read more

People often wonder why designers spend so much time poring over the perfect color choice for a project. Does it really matter if a logo uses spring green over emerald green? Aren’t all greens created equally? The answer is no. What may seem whimsical or cosmetic actually requires a lot of deliberate thought. A good palette shouldn’t just look pretty, it should heighten the emotional and psychological meaning of your message.

Pantone, the global authority on color, recently unveiled turquoise as its Color of The Year for 2010. This … read more

Thanksgiving.  Gratitude.  Isn’t it wonderful that we have a holiday dedicated to it?  What if you spent a little time every day being thankful?  Think about how your workplace would be transformed if you took an extra minute to thank your team for a job well-done, or called a customer to express your gratitude for their business.

We spend so much time strategizing, planning, and executing in the workplace, we often forget to reflect on our successes and the people who got us there.  As we enter this season of Thanksgiving I … read more