We have a crush on…
Posted in brand essence, branding, company culture, meaningful connections, organizational branding No Comments
Have you ever heard the saying, “Being first feels an awful lot like being wrong?” Sometimes, a new way of thinking can seem naïve or just plain crazy. In this Harvard Business Review article, Umair Haque urges the businesses of the future to become Meaning Organizations– those that focus their energies (and outputs) on “delivering benefits that matter in human terms.”
Here’s what we think:
John Updike once said, “Creativity is merely a plus name for regular activity…any activity becomes creative when the doer cares about doing it right or better.”
As I was reviewing the Top 50 Most Creative People of the decade in Ad Age, this quote came to mind. I have learned, as Mr. Updike did, that being creative doesn’t necessarily mean you are the most artistic, but that you did your piece of the job better and in a new way than ever before. The people featured in … read more
Over the weekend I had the honor of serving on a charrette (definition: an intense period of design activity, especially architectural) for The Belmead Mansion on the James River. Unfortunately, just like most of you who are reading this, I had never heard of the Belmead Mansion, yet it is a remarkable piece of American and African American history. The most amazing part for me was not the architecture of the place but the story of the people. This story is truly an inspiration in … read more
Apple recently introduced the iPad to their lineup of products and upon watching Steve Jobs pitch the new product in a streaming video, I said to myself, “That is so cool… I want one. I’m not sure why I need one but I want one.” This got me thinking, if I feel this way about their products then I am certainly not alone. But how is it that one company has managed to keep so many people like myself suspended in a state … read more