Endangered Brand?

A shock was sent rippling through the sports world a few weeks ago; LeBron James, the self-proclaimed “King,” left his hometown team of the Cleveland Cavaliers for the Miami Heat via free agency. There are many opinions on James’ monumental and unprecedented decision to sign on as the last member of the superstar signing class in Miami joining Dwayne Wade and Chris Bosh. Many (including Cleveland’s owner) believe that the 6-time all-star performer abandoned his team and hometown in a narcissistic and unacceptable fashion. This … read more

Branding the Kitchen


I recently decided that I wanted new cookware for my kitchen so I started the search for the best cookware.  My search started when I saw Julia Child’s kitchen in the new movie “Julie and Julia”.  I needed that kitchen! The staple cookware set in the movie was a brand called Le Creuset which I have seen many times at Williams-Sonoma for the astronomical price of $1,990.  I decided then and there to start saving for my dream cookware – the 12 piece set in … read more

Be Bold

I’ve decided 2010 is my year to “be bold”. Enough of second guessing myself!  Enough of being too shy to ask for help!  Enough of being fearful of change!  I’m going to go after what I want, boldly, with no holds barred.

As leaders of organizations, we often have a hard time letting go of the past and pushing ourselves outside of our comfort zone.  In that vein, I’m noticing other leaders who are being bold and I hope that some stories that I share through my … read more

Branding Up Baby

BabyNames

We are living in a brand conscious society. Consumers are increasingly aware of the brands and names that permeate our buying habits, our news headlines, and our celebrity-filled tabloids. This growing brand consciousness has created awareness among parents of how the names that they choose can shape their children’s future.

These days, we hear names like “Apple Martin” and “Shiloh Jolie-Pitt,” and the trend is leaning toward more unique names, away from those with more familial or historical implications. Tradition has been set aside for many parents who look to give their … read more

Branding Isn’t Just for Cereal Anymore

PersonalBrand

What is your personal brand?

This is the same exact question I asked a friend of mine recently as he complained about the challenges he has been having trying to find a new job. He looked at me skeptically and rolled his eyes.  How can branding help him find a job?   He told me that he was applying for jobs in a very conservative industry and that ‘branding’ will not work.   His view of branding was fancy colors and catchy taglines.  I explained that … read more

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