Everyone loves a good party, especially in the summer. Good friends, good drinks, great networking. But, can a party be great for your brand too?

On Wednesday night, Belmont hosted a good old fashioned backyard barbecue. As I looked around the room and saw roughly 100 people making a meaningful connection over a cold one, I began thinking about what this party was doing for the Belmont brand. Each employee sported a Belmont Beer-B-Q t shirt and surrounded themselves with clients, partners, and friends. As you begin building your brand throughout your … read more