Marketing Intrigue

Image courtesy of Apple

Apple recently introduced the iPad to their lineup of products and upon watching Steve Jobs pitch the new product in a streaming video, I said to myself, “That is so cool… I want one. I’m not sure why I need one but I want one.” This got me thinking, if I feel this way about their products then I am certainly not alone. But how is it that one company has managed to keep so many people like myself suspended in a state … read more

Centuries of Icons

ACenturyOfIcons

I’ve always been fascinated with design of informational symbols, referred to in the industry as iconography. This art form has played a pivotal role in shaping our cultural and educational environment. Approximately 32,000 years ago early man decided to paint images on the inside of caves to document stories. Roughly 5,000 years ago, Egyptians used hieroglyphics as a means of communication. These early artists saw the power of communication through symbols.

Well-designed icons are like beacons rich in symbology. Today we see many icons daily and most of them communicate very effectively, … read more

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