Marketing Intrigue
Apple recently introduced the iPad to their lineup of products and upon watching Steve Jobs pitch the new product in a streaming video, I said to myself, “That is so cool… I want one. I’m not sure why I need one but I want one.” This got me thinking, if I feel this way about their products then I am certainly not alone. But how is it that one company has managed to keep so many people like myself suspended in a state … read more

