I have an embarrassing confession.  I have not been to the dentist in over three years.   It is one of those items that has been on my to-do list, but never seems to get crossed off.   Part of the challenge is that I do not have a dentist.   Between going to grad school and starting a new job with different insurance, I never took the time to identify “my” dentist and settle into a routine of scheduling yearly cleanings.  So nearly 9 months after starting with Belmont, I am finally ready … read more

Let’s play a game.  I name a place and you tell me the first thing that comes to mind.  Ok? Ready? GO…

1. Washington DC
2. London
3. San Francisco
4. Switzerland
5. Mexico
6. Turkey

If my hypothesis is right, the majority of you had to think for a minute about Turkey.  Now this is not a statistically accurate research study and I cannot say with 95% confidence that my hypothesis is correct, but let’s just say that I have a gut feeling that many of you do not have associations with Turkey.   The reason I can prove … read more

What is your personal brand?

This is the same exact question I asked a friend of mine recently as he complained about the challenges he has been having trying to find a new job. He looked at me skeptically and rolled his eyes.  How can branding help him find a job?   He told me that he was applying for jobs in a very conservative industry and that ‘branding’ will not work.   His view of branding was fancy colors and catchy taglines.  I explained that … read more