Localizing Your Brand
Posted in brand essence, brand truth, branding, communications, design No Comments

My 7-year-old son is in a Spanish immersion program — his Science and Math classes are conducted in Spanish, while his English and Reading classes are in, well, English. Having had years of Spanish in high school, and having grown up in Los Angeles, my Spanish is usually adequate to get the gist of the his math homework instructions. The exception to this is when they include more specific math terms, which “Hi Roberto, how are you today” just didn’t cover. Yesterday, his … read more


