Localizing Your Brand

InternationalBranding

My 7-year-old son is in a Spanish immersion program — his Science and Math classes are conducted in Spanish, while his English and Reading classes are in, well, English.  Having had years of Spanish in high school, and having grown up in Los Angeles, my Spanish is usually adequate to get the gist of the his math homework instructions.  The exception to this is when they include more specific math terms, which “Hi Roberto, how are you today” just didn’t cover.  Yesterday, his … read more

Creating Meaningful Connections Through Facebook

Facebook

I know, this blog is more about business topics, right?  And Facebook is more about sharing pictures of the kids and locating long-lost high school buddies — for business, you go to LinkedIn, right?  These are both true statements, but there are definitely business-related benefits to Facebook.

At first, I didn’t see it either.  I signed up a year or so ago, simply because that’s what you’re supposed to do, and left the account dormant for months.  I don’t remember what prompted me to pick it … read more

A Blog is Born

Belmonsters smile for the camera.

Welcome to The Full Belmonty, an outlet for the minds of the Belmonsters that has long been in development.  Belmont, Inc. is an organizational brand strategy and implementation company – we feel that your brand should be addressed as a business case, permeating all levels of your company from the inside-out; rather than the traditional outward-facing marketing approach.  That being said, you can expect to read a lot about this philosophy from Belmonsters at all levels of our company.  We will strive to post at … read more

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