Endangered Brand?
By Ali El-Ashram on
August 03, 2010
Posted in brand essence, brand truth, branding, personal brand No Comments
Posted in brand essence, brand truth, branding, personal brand No Comments
A shock was sent rippling through the sports world a few weeks ago; LeBron James, the self-proclaimed “King,” left his hometown team of the Cleveland Cavaliers for the Miami Heat via free agency. There are many opinions on James’ monumental and unprecedented decision to sign on as the last member of the superstar signing class in Miami joining Dwayne Wade and Chris Bosh. Many (including Cleveland’s owner) believe that the 6-time all-star performer abandoned his team and hometown in a narcissistic and unacceptable fashion. This … read more
