I just finished a quick read of The Brand Gap by Marty Neumeier. Jen, our brand strategist, had it sitting on her desk and it beckoned me with the promise of answers on how to bridge the distance between business strategy and design.

Below are a few take-home lessons from the back of the book. I was really able to digest these thoughts. Not just fluff and brand speak, these are tangible truths that directly translate to how we approach branding. Neumeier encourages using them to … read more