As a brand mentor to small and large companies alike, Steve Jobs discusses the inspired purpose of Apple. If you need proof that a great brand is about more than features and benefits or product and service offerings, watch this short video.

bit.ly/hrjn7b

And a big THANK YOU to all of those featured in Apple’s Think Different campaign, including the great Martin Luther King, who have dared to change the world!  (Also, keep an eye out for our favorite brand leader…Sir Richard Branson…as he dangles above the crowds by a Virgin billboard.)

…Richard Branson. What a ROCKSTAR!

http://bit.ly/fvF8AZ

That is all.

Social media is an incredible sales and marketing tool, but do you know how to harness it for your business? In this American Express OpenForum article, Paul Nolan shares tactics for maximizing the impact of your employees through these empowering social media outlets.

http://bit.ly/eTHnzp

Making it work for us:

• We all need to find ways to inspire and motivate the top performers in our workplace. Doing so will allow them to use their great minds to further the company’s inspired purpose and embody the corporate values.
• Highly engaged employees stay for what they can give. Disengaged employees stay for what they … read more
  

Have you ever heard the saying, “Being first feels an awful lot like being wrong?” Sometimes, a new way of thinking can seem naïve or just plain crazy. In this Harvard Business Review article, Umair Haque urges the businesses of the future to become Meaning Organizations– those that focus their energies (and outputs) on “delivering benefits that matter in human terms.”

http://bit.ly/g5hwBN

Here’s what we think:

• Every organization should strive to deliver a higher purpose end-result – one where value is not driven by profit, but about personal, everyday fulfillment.
• If you are inspired by your work and what it … read more
  

“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.” – John F. Kennedy (September 1962)

Check out this Washington Post article about how Mark Murphy, CEO of Leadership IQ, helps his employees set hard goals for themselves, and how this has … read more