For the past few months, I’ve been closely following the development of BP’s catastrophic oil spill in the Gulf of Mexico and, as most of the world, am outraged by the devastation it has caused. But, there’s also a deeper issue that fuels our anger: we feel swindled that we bought into BP’s image of being ecologically and socially responsible.

In 2000, BP unveiled its new green and yellow Helios logo. On its website, the radiating, sun-inspired symbol is compared to “the living, organic form of a sunflower,” and … read more