Last night I sat down to draft a “Brand Manifesto” for one of our clients.  (A Brand Manifesto brings a brand promise to life by emotionally connecting with the audience and inspiring them to rally behind the greater meaning of the brand’s core purpose.)  My team remarked how inspired the writing was, and asked me how I did it.  Well, I thought, I guess I was inspired by memorable rhetoric I have encountered in life…The Declaration of Independence, MLK’s “I have a dream” speech, and even Jerry Maguire’s … read more