The irony of being a brander is that we like to brand things so much that we often come with new names and definitions for enduring concepts that essentially mean the same thing.   Brand terminology has gotten so out of hand that there are numerous brand dictionaries and glossaries being produced every day to help keep everything straight!   And they all need to have a catchy brand name.   I have not looked recently but I would not be surprised if there is a “Brandopedia” or “Brandossary” in the … read more

Everyone knows that Google is one of the most creative companies out there.  We love the morphing logo that celebrates St. Patrick’s Day, New Year’s and other special occasions.  Admittedly, Google has been a household name, world-wide, for a decade, but I thought it was still a bold move…and one that suits Google’s culture…to change their name to Topeka for April Fool’s Day.  (If you haven’t heard the story, Topeka, Kansas unofficially re-named their city for a month in hopes of being one of … read more

Last week at my Vistage meeting we had a fabulous speaker named Barry Deutsch.  He’s an expert in hiring the right people for companies using an outcome-based system.  He said that there are three key indicators to a stellar employee…demonstration of leadership, a track record of excellence, and their ability to adapt. 

 Just because a person has done a job well at another company does not mean that they will have the ability to do the job well at your company.  The obstacle?  Cultural fit.  How well the candidate … read more