American Idol Brand Overhaul

Many of us here at Belmont are big Idol fans. Mornings after the show, you’ll hear renditions of “Pants on the Ground” and opinions about the best and worst contestants and the antics of the judges. But this year, we have all been buzzing about the loss of one staple of the show and the impending loss of, arguably, the star of the show.

So, being the branders that we are, we have begun the discussion about what the loss of these two human elements of the corporate brand … read more

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