Branding the Kitchen


I recently decided that I wanted new cookware for my kitchen so I started the search for the best cookware.  My search started when I saw Julia Child’s kitchen in the new movie “Julie and Julia”.  I needed that kitchen! The staple cookware set in the movie was a brand called Le Creuset which I have seen many times at Williams-Sonoma for the astronomical price of $1,990.  I decided then and there to start saving for my dream cookware – the 12 piece set in … read more

The Undercover Lesson of Undercover Boss

I recently had the opportunity to watch a new reality show on CBS called “Undercover Boss”.  For those that missed the premiere of this CBS reality show, the premise is that CEO’s and chief executives of large corporations “leave the comfort of their corner office for an undercover mission to examine the inner workings of their company.” The first episode highlighted the President and C.O.O. of Waste Management out in the trenches working the garbage shifts alongside his employees.    Admittedly, the show … read more

Finding Positive in the Negative

 

This winter has been the snowiest on record in the D.C.-metropolitan area. Last week’s blizzard confined me to my house for several days resulting in constant window-watching to monitor the storm’s progress. Observing the accumulation, the design nerd in me couldn’t help but appreciate how the snow reduced the surrounding landscape into a beautiful, clean canvas. Any object not blanketed by white exquisitely popped out because it wasn’t competing with the usual, surrounding visual clutter.

 The classical composer, Debussy, once noted that “Music is the silence between the notes.” … read more

Marketing Intrigue

Image courtesy of Apple

Apple recently introduced the iPad to their lineup of products and upon watching Steve Jobs pitch the new product in a streaming video, I said to myself, “That is so cool… I want one. I’m not sure why I need one but I want one.” This got me thinking, if I feel this way about their products then I am certainly not alone. But how is it that one company has managed to keep so many people like myself suspended in a state … read more

Join the Lovefest!

Hello!

Happy February! I recently heard that “love” is the least used word in business. In this month of love, we, at Belmont, would like to change that. If you’ve worked with us, you know we use the term widely about our customers, our team and our work. We hope you have seen this shine through, and would consider supporting our application for the “Love a Local Business” grant!

This is a great opportunity for you to share the love, and for us to compete for a $35,000 grand prize … read more

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