A great quote from a Coca-Cola executive on the power of branding (found at www.designcouncil.org.uk/thepowerofbranding ):

“If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive.  By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coke, the company would go out of business.”

The strongest and most meaningful brands, like Coca-Cola, exist in the minds of customers and stakeholders.  Of course, brands aren’t limited to the food and beverage category.  If a brand is a set … read more

Everyone loves a good party, especially in the summer. Good friends, good drinks, great networking. But, can a party be great for your brand too?

On Wednesday night, Belmont hosted a good old fashioned backyard barbecue. As I looked around the room and saw roughly 100 people making a meaningful connection over a cold one, I began thinking about what this party was doing for the Belmont brand. Each employee sported a Belmont Beer-B-Q t shirt and surrounded themselves with clients, partners, and friends. As you begin building your brand throughout your … read more

Where did the name of our blog come from? Most of you have heard of the movie The Full Monty , the British comedy about six unemployed guys who strip their way to happiness and financial reward.  After the movie, most people associate the phrase with removing every article of clothing one has on.  The original term, however, is British slang for “the whole ball of wax.”

At Belmont, when we work with a company on its organizational branding , we look at “the whole ball of wax” believing that every division, … read more

Welcome to The Full Belmonty, an outlet for the minds of the Belmonsters that has long been in development.  Belmont, Inc. is an organizational brand strategy and implementation company – we feel that your brand should be addressed as a business case, permeating all levels of your company from the inside-out; rather than the traditional outward-facing marketing approach.  That being said, you can expect to read a lot about this philosophy from Belmonsters at all levels of our company.  We will strive to post at … read more